Brand Information

Black Horse logos are trademarks of Black Horse Brewery (Pty) Ltd. In order to protect and grow the Black Horse brand, we have a distinguishable logo that can be used to mark approved advertising or advertorials. When displaying the Black Horse logo, please follow our standard Trademark Guidelines. Other sizes and resolutions of the logo, some suitable for print, can be found here. Additional guidelines regarding the logo’s appearance are given below:

Craft Brewery Logo

Clear spacing around logo

Brewery & Distillery Logo

Combined advertising logo

Craft Distillery Logo

Use for Distillery adverts only

General Logo

Registered Black Horse Main Logo

Clear Space

There should be sufficient clear space around the logo.

Typeface

We recommend using the Myriad Pro sans fonts as complementary fonts to the Black Horse Logo

1. Black Horse Trademark Policy

Black Horse, and BH logo (“BH Logo”), either separately or in combination, are hereinafter referred to as “BH Trademarks” and are trademarks of the Black Horse. Except as provided in these guidelines, you may not use the BH Trademarks or any confusingly similar mark as a trademark for your product, or use the BH Trademarks in any other manner that might cause confusion in the marketplace, including but not limited to in advertising.

2. Usage That Does Not Require Written Permission

Below are the guidelines for use of the BH Trademarks where, as long as you are in compliance with the guidelines, no advance written permission is necessary. In all cases, use is permitted only provided that:

    • the use does not imply sponsorship or endorsement by BH.
    • proper trademark symbols are used in connection with the BH Trademarks
    • the Logo Usage Guidelines are strictly observed

2.1. Noncommercial

In the past, community members have inquired whether it is permissible to show support for BH by:

    • placing the BH Trademarks on a personal web site or blog to support open source software
    • making a page on a social networking web service to support open source software
    • linking to the BH website to provide information or show support for open source software

The guidelines relating to such usage are set forth in this section.

It is permissible to use the BH Trademarks on websites to show your support for the open source software, provided that:

    • where possible, the design logo hyperlinks to the BH website, https://www.blackhorse.co.za/, or if that is not possible, the site includes a prominent link to the BH website at https://www.blackhorse.co.za/.
    • proper trademark symbols are used in connection with the BH Trademarks and the trademark attribution statement must appear as explained in Proper Trademark Use
    • the Logo Usage Guidelines are strictly observed
    • the site indicates clearly that it is not affiliated with or endorsed by BH; in addition, where possible:
    • the site must include the text “This site is not affiliated with or endorsed by the Black Horse” prominently on any page that includes the BH Trademarks, and
    • if the BH Trademarks appear in a page header or any area that is designed to be presented on more than one page, the notice must also be designed to be presented on all of those pages as well. (i.e., if the BH Trademarks appear in a site-wide header, the informational text must appear in that header or an identically site-wide footer.)
    • the site does not use visual styling that could be confusing to viewers or visitors as to whether the site is hosted by or on behalf of BH.
    • A copy of the use of the BH Trademarks is provided to the Trademark Supervisor within seven (7) days of its initial use, for example by sending a URL or other copy of such use.

2.2. Promotional events

In the past, community members have inquired whether it is permissible to use the BH Trademarks to promote events such as Beer festivals. The guidelines relating to such usage are set forth in this section.

It is permissible to use the BH Trademarks in such promotional events, provided that:

    • the use does not imply sponsorship or endorsement by BH
    • the use of the BH Trademarks does not imply an association with or endorsement of the event of the goods distributed at such event
    • proper trademark symbols are used in connection with the BH Trademarks and the trademark attribution statement must appear as explained in Proper Trademark Use
    • the Logo Usage Guidelines are strictly observed
    • A copy of the use of the BH Trademarks is provided to the Trademark Supervisor within seven (7) days of its initial use, for example by sending a URL or other copy of such use

2.3. Publications

It is permissible to use the BH Trademarks in the title and content of a publication, provided that:

    • the use is clearly in reference to the BH
    • the use does not imply sponsorship or endorsement of the publication by BH
    • proper trademark symbols are used in connection with the BH Trademarks and the trademark attribution statement must appear as explained in Proper Trademark Use
    • the Logo Usage Guidelines are strictly observed
    • A copy of the use of the BH Trademarks is provided to information@blackhorse.co.za within seven (7) days of its initial use, for example by sending a URL or other copy of such use